Monday, November 26, 2018

Top Digital Marketing Blogs, Classifieds, Bookmarking, Forum, Article,image sharing and video submission sites .

1.Social Media Engagement

A major Off-Page SEO Technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Top social networking sites
S.NoSocial Networking SitesDAPAPR
1http://www.twitter.com/1009710
2http://www.facebook.com/100979
3http://www.linkedin.com/98979
4http://www.pinterest.com/98969
5http://plus.google.com/99969

2. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Popular and high PR Bookmarking Websites
BOOKMARKING WEBSITESPRDAALEXA
www.pinterest.com99432
www.reddit.com87728
www.tumblr.com89146
www.stumbleupon.com868521
www.myspace.com8772175
www.citeulike.org83320728
www.Plurk.com7862291
www.Fark.com7553741
www.scoop.it7541505
www.bibsonomy.org7488378
www.diigo.com7433756
www.webseoexpertservices.com7560585
www.folkd.com6534417
www.blinklist.com64931479
www.actweb-sport.com6537375
www.dzone.com6354980
www.twicsy.com52216667
www.kirtsy.com520121076
www.Dotnetkicks.com525187120
www.bizsugar.com53315644
www.iesa.co5731337
www.inbound.org52522229
www.lockerdome.com5441977
www.disqus.com979565
www.list.ly53120826
www.slashdot.org8552664
www.digg.com7831391
www.aixindashi.org4532883
www.registertovotetoday.com4430742
www.usefulenglish.net4531988
www.bookmark4you.com31720929
www.airpim.biz43117486
www.hot-bookmarks.com41807638
www.blogengage.com41934053
www.metafilter.com6543503
www.mendeley.com88810400
www.linkarena.com77930425
www.boingboing.net8643907
www.librarything.com84615934
www.techdirt.com75820801
www.instapaper.com6419272
www.wire19.com3252432501
www.foursquare.com9851539
www.google.com/bookmarks9991
www.utoms.org527279617
www.sociopost.com2730229
www.hubpages.com6886581
www.medium.com794312
www.viesearch.com459158845
www.blogmarks.net570237373
www.colivia.de440782093
www.whitelinks.com225157427
www.dailyhostnews.com4331348501
www.sfcsf.org129440933
www.newsmeback.com349188210
www.tracky.com442718727
www.activebookmarks.com129450272
www.techspy.com532223334
www.lymelightwebs.net433264163
www.wirefan.com438243547
www.linkarena.com772178932
www.quora.comNA90130

3. Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
List of high PR forums
S.NoForum Submission SitesDAPAPR
1https://www.flickr.com/help/forum/en-us/98619
2http://www.addthis.com/forum100578
3https://bbpress.org/forums/79647
4http://www.careerbuilder.com88907
5http://www.chronicle.com/forums88444

4. Blog Directory Submission

Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Free directory submission list
S.NoBlog Directory Submission SitesDAPAPR
1http://www.boingboing.net91898
2http://technorati.com99957
3http://www.networkedblogs.com91927
4http://www.elecdir.com36426
5http://www.a1webdirectory.org/49575

5. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Free Article Submission sites
S.NoArticle Submission SitesDAPAPR
1http://www.thefreelibrary.com/78827
2http://www.magportal.com54616
3http://ezinearticles.com89926
4http://hubpages.com/87896
5http://www.brighthub.com/68735

6. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
Question and Answer Websites
S.NoQuestion and Answer SitesDAPAPR
1https://answers.yahoo.com/100918
2http://askville.amazon.com/97698
3https://www.quora.com/87907
4http://www.blurtit.com/49574
5http://www.ehow.com/90916

7. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.
Video sharing sites
S.NoVideo Submission SitesDAPAPR
1https://www.youtube.com/100979
2https://vimeo.com/98979
3http://www.ustream.tv/94958
4https://vine.co/79827
5http://www.hulu.com/88907
6http://www.break.com/82866
7http://www.metacafe.com86896
8http://www.dailymotion.com/in94775

8. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
Image sharing sites
S.NoImage Submission SitesDAPAPR
1https://www.flickr.com/98979
2https://instagram.com/97969
3https://picasa.google.com/100918
4https://www.tumblr.com/98968
5http://www.deviantart.com/92937
6http://imgur.com/95936
7https://www.mediafire.com/89916
8https://www.shutterfly.com/84876
9http://www.fotolog.com/74796

9. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
Infographics Submission Sites
S.NoInfographics Submission SitesDAPAPR
1http://visual.ly/84877
2http://www.reddit.com/r/Infographics99554
3http://submitinfographics.com/44504
4http://www.nerdgraph.com/38484
5http://www.infographiclove.com/26382
6http://www.infographicsarchive.com/40492

10. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
Document Sharing Sites
S.NoDocument Sharing WebsitesDAPAPR
1http://issuu.com/94959
2http://www.slideshare.net/95958
3https://www.scribd.com/92938
4http://en.calameo.com/92817
5 http://free.yudu.com/67715

Saturday, November 24, 2018

What is SEO?

Search Engine Optimization is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
Search Engine Optimization Success
Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO service should consist of technical optimization, on-page optimization (content development, user-experience evaluation and improvements, and internal link optimization), and link outreach–the link outreach should only happen once link-worthy content (textual or otherwise) has been identified or created. The conceptually simple process of search engine optimization can become a daunting task. But fret not, we are a Los Angeles based SEO company and here to help!

Types of SEO

  1. ON-PAGE SEO

  2. OFF-PAGE SEO 

1. ON-PAGE SEO OPTIMIZATION 
The SEO Valley™ team spends many hours optimizing on-page elements of your website including Meta tags, page content, navigation, breadcrumbs, header and footers, etc. Developing of a search engine friendly site structure and carefully planning keyword density, placement, and prominence are significant components of increasing your website’s visibility in the search engines.
On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention and other marketing activities outside your own website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google will be. Want to get more links to your site? Read our series about link building.

Importance of on-page SEO

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.

2.Off Page SEO OPTIMIZATION :
As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.
  1. White Hat SEO
  2. Black Hat SEO 

 

1.White Hat SEO

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
1.) SEO and Social Media Conjunction:
The Google search bots may not crawl into social media pages; in the same way they crawl to regular web pages. We find that the more engaged social media pages, thriving with shares and engagement, tend to do better. The more shares we get, the more people we have enjoying our posts. Most of us are running multi-channel marketing strategies. We post links to relevant news stories also, making sure to share our own homegrown content at least once per week. It’s much easier to focus on a promotion run solely through Facebook, but these days, marketers are running the same campaign across email, PPC, social media and mobile. We should do A/B testing for campaign efficiency and make informed decisions based on campaign analytics. We can use a tool like Hootsuite, Sprout Social, Buffer to advance schedule our posts. Search engines like Google take social signal as an important metric for ranking web pages. This is the amongst the basic Off Page SEO Strategies that is applied by all Search Engine Optimizers.

2.) Mobile Site Optimization: 

Mobile site is little sluggish. It has not been a top priority. Google has started AMP project which shifted to mobile device speed. Even a one-second delay in loading time results in 7% reduction in conversion. Google claims that the Accelerated Mobile Pages project can help us in improving loading speeds by 15% to 85%. There are plenty of resources to help us get started or we can work with digital marketing consultants to help our mobile site meet the standards. The influencing factors are optimization for mobile, quality content, voice search, microformats, artificial intelligence.

3.) Mobile App Streaming: 

Mobile friendly sites and Mobile Apps have been very valuable tools. They are not mutually exclusive. They serve different purposes. Mobile sites are aimed at bringing in fresh prospects. Mobile apps are about retention and rewarding patrons with a steady stream of content to maintain loyalty. 70% of traffic comes from mobile users. Google’s App Streaming service can show relevant content from apps without downloading anything. 65% of the time is spent by an individual on consuming media via smartphones, 85% of the time on smartphones within apps. 50% of small businesses are planning to have a mobile app in this new year 2017.

4.) Social Community Group: 

Engagement with our social community is a very important aspect when we want our social community to share our content viral. We should provide as much value as we can to our followers so that they become loyal to us and love to share our content. We should note that almost all links we get from social media sites are no follow but this does not mean that they do not have any value. It is also a form of link building. Social media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO. We should try to become a member of the most popular social networking sites like Facebook, LinkedIn, Instagram, Snapchat, Twitter etc and create a community group. In this way, we can extend our network online, share things with each other and promote our company or website to build an online reputation.

5.) Blog Posts: 

We should write a blog of our own for our company or website and include lots of unique content. We should be precise in what we are trying to convey to the users in our blog entry and promote our blog in blog directories and blog search engines. We can also promote our blog or website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines. These blogs are identified as Do Follow blogs. We can also request guest blogger for our blog by inviting them to write precise and unique content. This strategy will gain more credit from a search engine point of view.

6.) Forum Posting: 

We can create a forum or online discussion board of our own and start a discussion or share topics with our friends. We can also post or reply to a thread in other service related pre-existing forums that allow links in our signature which can be crawled by the search engines.

7.) Social Bookmarking: 

Social Bookmarking is an another powerful way of promoting our website. Many of us do not know how to use them, which leads to spamming social bookmarking sites. We can do social bookmarking on popular sites like Digg, Delicious, StumbleUpon, Propeller, etc. We need to be very careful while doing this and we should properly handle the tags which are essential to broadcast our news on a wide area network. This may increase our website traffic based on how effectively we have participated.

8.) Social Media Engagement: 

We can make our business, website or blog popular by engaging people on social media platforms. Social media presence will help grow our business and also help us to get more back links. The top social networking sites are Twitter, Facebook, LinkedIn, Pinterest, etc. We can set contest campaigns. 

9.) Exchange of Links: 

The exchange links with service related websites, commonly termed as Thematic Link Exchange. This can help in increase of our link popularity. This can be a major factor in Google’s Page Rank algorithm. We need to be careful of Black Hats while doing exchanges.

10.) Link Baiting: 

We should place website link as a reference of websites, from where we have copied or published another website news or content in our blog or website. In this way our content becomes trustworthy. This is another way to increase link popularity.

11.) Cross-Linking: 

We should link our internal pages using targeted keyword as anchor text. This strategy can often be hard to implement. These types of links have more weight from a search engine point of view. This increases our link popularity, which is another major factor of Google Page Rank algorithm.

12.) Photo Sharing: 

We can share or publish our website product pictures and make them public. We can ask our friends to comment on them too, which will help drive traffic towards our website. We can use photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, Tumblr, Instagram, Imgur, etc.

13.) Video Promotions: 

We can publish and share our product videos, expert opinions, and reviews of our product and make them public on YouTube, Metacafe, Dailymotion, Vimeo, Vine, Hulu, etc. This is one of the important off page SEO activities.

14.) Local Listings and Yellow Pages: 

We can make our website local so that search engines can easily view our website content. This will help us to reach a targeted audience. We can submit our website to Google local, Maps, Yahoo local, Yellow Pages, Superpages, Hotfrog, etc. This is yet another important in the list of Off Page SEO Strategies, which is not to be missed out on!

15.) Press Release Promotion: 

We should go for PR submission,  while we are promoting our business or acting as a service provider. We can use popular PR websites like 1888 pressrelease, Open PR, PR Leap, etc. This will help us to publish our site in Google News.

16.) Classified Submission: 

We can submit classifieds to advertise our products for free. There are various classified sites like Craigslist, Kugli, MySpace, iMadespace, Vivastreet, etc.

17.) Business Listing: 

We can submit our website to reputed business directories and show it to the local audience as well as the global audience. These business listing and classified sites can help us to grow our traffic and lead. There are some popular business listings sites like bing, Justdial, Yelp.com, Sulekha, etc.

18.) Q & A: 

We should participate in Question and Answers. We can ask relevant questions and place a link to our website in the source section. This is another great way to increase our link popularity.

19.) Document Sharing: 

We can share business documents, information brochures, and slides in Google docs, SlideShare, etc. This helps us to brand our website. Were your through with this as one amongst the SEO off page activities?

20.) CSS, W3C, & RSS Directories Submission: 

Web design site can submit their website to CSS and W3C website directories which may drive traffic towards their website. They can also submit their website to RSS feed directories which again, will help them attain more traffic.

21.) Widget or Gadget Development: 

We should develop some interactive widget or gadget such as an online poll or game widgets for our website and publish them to our blog or website or in other popular social networking sites like Facebook, and others. We can invite our friends to vote or play or use the widget or application, which will help us increase our branding and website visits.

22.) PPC Ad Campaign: 

Every Pay Per Click Ad Campaign is unique, but all share the same characteristics: a logical, organized structure, comprehensive keyword research, and ongoing management and maintenance. We should consider our website account structure to improve performance and reduce expenditure. Thus, running Ad Campaigns is another important in the list of top Off Page SEO techniques.

23.) Localizing Pricing and other Information: 

The catalog items of business websites should be defined, administered and specify a currency and value for the item.

24.) Combining through Reports and Accessing ROI: 

Currency and price fields should be queried and reported. Reports and aggregations should always display values in the reference currency. We should create custom reports. We can schedule reports that display converted value of the users.

25.) Compiling reviews from Multiple Sources: 

There are multiple ways to compile reviews from multiple sources. The best way is to plug your site URL into Open Site Explorer. This tool provides plenty of utility for no charge. It shows all inbound links. We can scan our highest authority inbound links for an opportunity to get other similar links.
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off page SEO techniques will help improve your website position in SERP. Take a look at the list of top 13 best off page SEO Techniques now in trend.

1. Creating Shareable Content

Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

2. Influencer Outreach

If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.

3. Contribute as Guest Author

There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.

4. Social Media Engagement

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Top social networking sites
S.NoSocial Networking SitesDAPAPR
1http://www.twitter.com/1009710
2http://www.facebook.com/100979
3http://www.linkedin.com/98979
4http://www.pinterest.com/98969
5http://plus.google.com/99969

5. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Popular and high PR Bookmarking Websites
BOOKMARKING WEBSITESPRDAALEXA
www.pinterest.com99432
www.reddit.com87728
www.tumblr.com89146
www.stumbleupon.com868521
www.myspace.com8772175
www.citeulike.org83320728
www.Plurk.com7862291
www.Fark.com7553741
www.scoop.it7541505
www.bibsonomy.org7488378
www.diigo.com7433756
www.webseoexpertservices.com7560585
www.folkd.com6534417
www.blinklist.com64931479
www.actweb-sport.com6537375
www.dzone.com6354980
www.twicsy.com52216667
www.kirtsy.com520121076
www.Dotnetkicks.com525187120
www.bizsugar.com53315644
www.iesa.co5731337
www.inbound.org52522229
www.lockerdome.com5441977
www.disqus.com979565
www.list.ly53120826
www.slashdot.org8552664
www.digg.com7831391
www.aixindashi.org4532883
www.registertovotetoday.com4430742
www.usefulenglish.net4531988
www.bookmark4you.com31720929
www.airpim.biz43117486
www.hot-bookmarks.com41807638
www.blogengage.com41934053
www.metafilter.com6543503
www.mendeley.com88810400
www.linkarena.com77930425
www.boingboing.net8643907
www.librarything.com84615934
www.techdirt.com75820801
www.instapaper.com6419272
www.wire19.com3252432501
www.foursquare.com9851539
www.google.com/bookmarks9991
www.utoms.org527279617
www.sociopost.com2730229
www.hubpages.com6886581
www.medium.com794312
www.viesearch.com459158845
www.blogmarks.net570237373
www.colivia.de440782093
www.whitelinks.com225157427
www.dailyhostnews.com4331348501
www.sfcsf.org129440933
www.newsmeback.com349188210
www.tracky.com442718727
www.activebookmarks.com129450272
www.techspy.com532223334
www.lymelightwebs.net433264163
www.wirefan.com438243547
www.linkarena.com772178932
www.quora.comNA90130

6. Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
List of high PR forums
S.NoForum Submission SitesDAPAPR
1https://www.flickr.com/help/forum/en-us/98619
2http://www.addthis.com/forum100578
3https://bbpress.org/forums/79647
4http://www.careerbuilder.com88907
5http://www.chronicle.com/forums88444

7. Blog Directory Submission

Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Free directory submission list
S.NoBlog Directory Submission SitesDAPAPR
1http://www.boingboing.net91898
2http://technorati.com99957
3http://www.networkedblogs.com91927
4http://www.elecdir.com36426
5http://www.a1webdirectory.org/49575

8. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Free Article Submission sites
S.NoArticle Submission SitesDAPAPR
1http://www.thefreelibrary.com/78827
2http://www.magportal.com54616
3http://ezinearticles.com89926
4http://hubpages.com/87896
5http://www.brighthub.com/68735

9. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
Question and Answer Websites
S.NoQuestion and Answer SitesDAPAPR
1https://answers.yahoo.com/100918
2http://askville.amazon.com/97698
3https://www.quora.com/87907
4http://www.blurtit.com/49574
5http://www.ehow.com/90916

10. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.
Video sharing sites
S.NoVideo Submission SitesDAPAPR
1https://www.youtube.com/100979
2https://vimeo.com/98979
3http://www.ustream.tv/94958
4https://vine.co/79827
5http://www.hulu.com/88907
6http://www.break.com/82866
7http://www.metacafe.com86896
8http://www.dailymotion.com/in94775

11. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
Image sharing sites
S.NoImage Submission SitesDAPAPR
1https://www.flickr.com/98979
2https://instagram.com/97969
3https://picasa.google.com/100918
4https://www.tumblr.com/98968
5http://www.deviantart.com/92937
6http://imgur.com/95936
7https://www.mediafire.com/89916
8https://www.shutterfly.com/84876
9http://www.fotolog.com/74796

12. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
Infographics Submission Sites
S.NoInfographics Submission SitesDAPAPR
1http://visual.ly/84877
2http://www.reddit.com/r/Infographics99554
3http://submitinfographics.com/44504
4http://www.nerdgraph.com/38484
5http://www.infographiclove.com/26382
6http://www.infographicsarchive.com/40492

13. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
Document Sharing Sites
S.NoDocument Sharing WebsitesDAPAPR
1http://issuu.com/94959
2http://www.slideshare.net/95958
3https://www.scribd.com/92938
4http://en.calameo.com/92817
5 http://free.yudu.com/67715

Conclusion

Proper On-page and Off page SEO optimization work will give a better position to your website in SERP. The above websites are listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR (Page Rank). Please comment here if you know any other qualities that we can add to this list which we might have forgotten.
Note: Google Page Rank (PR) is no longer a valid quality factor for any webpage, hence you can ignore that column and above mentioned PA, DA may vary a little bit with the current data. We will come up with more list as well as off page seo techniques, trends and strategies with more insights.

2 .Black Hat SEO:-

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.

Black Hat Search Engine Optimization (Black Hat SEO)

Definition – What does Black Hat Search Engine Optimization (Black Hat SEO) mean?

Black hat search engine optimization (SEO) refers to controversial SEO methods used to acquire higher Web page search engine rankings. Black hat SEO is often described as a search engine algorithm gaming technique. It makes use of aggressive techniques and procedures which are only aimed at search engines and do not consider a website’s human audience. Black hat SEO methods are usually considered unethical.
In the early days of SEO, many black hat SEO techniques were considered legitimate – although a bit aggressive. These techniques have since been abandoned as search engines have released clearer SEO guidelines. Although several black hat SEO techniques work effectively, they mostly offer short-term gains.
Examples of black hat SEO methods include: 
  • Keyword Stuffing: Loading extensive keyword lists into alt tags, metatags, and comment tags in text that is invisible to human eyes. This repeated flooding of exactly the same keywords within a Web page is designed to trick search engine algorithms, which read the keywords and rank the Web page high in their search results.
  • Link Building/Farming: Posting a website URL to a site that consists of a link directory with many links to other websites with completely unrelated content.
  • Doorway Pages: These pages are indexed by the search result. However, when users enter a doorway page, they are redirected to an unrelated Web page.
  • Invisible/Hidden Text: Inserting long lists of white-text keywords into a white background. This technique is considered spam, which can cause search engines to ban those who use it.
The definition of black hat SEO is meaningful in contrast to white hat SEO. Search engines are geared toward directing users to websites that most appropriately match their queries. Metadata, tags, headers, inbound links and other data factor into search engine results and hierarchies. White hat SEO focuses on strengthening data point accuracy to fully reflect Web page search content results. Black hat SEO techniques are used in an attempt to trick search engines into directing users to a page that appears to answer or match user search queries, but may in fact contain unrelated content.
Search engines algorithms have adjusted to nullify basic black hat SEO techniques such as keyword stuffing. In certain extreme cases, search engines may lower the offending page’s rank or delete the offender from search results.